Flicking through an old magazine from 2003, I spotted this ad for the ‘all new’ second generation Saab 9-3. 10 years on, and I’d still choose it over a number of current executive saloons, the front may not be as sharp as the latest generation 9-3, but it still makes me stare.
‘The vikings gave the whole of Europe a hard time, especially their close neighbours across the Baltic. Now it’s happened again with the launch of the new Saab 9-3 Sport Saloon. With a revolutionary new chassis and refined turbocharged engine, it gives both breathtaking performance and remarkable handling. In fact, it has already caused quite a stir amongst the motoring press. It seems our German competitors have every reason the be worried. And you have every reason to book a test drive’.
Looking forward to seeing some more Saab advertising in the future.