Made in Sweden

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I always knew there would be far more Saabs in Sweden than here in England, but I wasn’t quite prepared for their overwhelming presence, they seemed to line literally every leafy street.

What was so satisfying to see was that they’re still part of everyday life, hidden on Archipelago driveways and in secret Stockholm courtyards, shopping centre car parks and elegant cobbled streets of the old town of Gamla Stan.

I felt at ease in Sweden, almost like home, it wasn’t just being surrounded by Saabs, but everything they’ve come to represent – simple, refined style, understated and elegant, yet utterly modern and unique in a world of conformity.

These Saabs are an integral part of Swedishness, they remain a highly visible reminder of the exceptional, innovative design capability of the country and proudly whisper to every traveller ‘Made in Sweden’

I returned home feeling highly privileged to be part of such a great heritage – I’ll be back.

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