Over the years I’ve been doing Saabvs, I’ve always had my favourites; the 9000 Aero and 9-5 Aero are the obvious ones, and of course, the iconic 900, but one I hold a particular fondness for is the original generation 9-3 HOT Aero convertible.

I designed the Saab vs. the ordinary poster to honour both the original campaign and also this particular Saab. This one single image has repeatedly persuaded me to buy this stunning Saab, and imagine it will do again and again.

I’m never sure why, but believe it’s the idea of utter freedom, roof down in all weathers and embracing the beauty of the world around us, it allows us to experience a feeling of calm and of elevated awareness. It’s a sensual experience that envelops you in its Swedish elegance and style. This generation 9-3 felt both restrained and decedent at the same time, its purity of design, clean lines and provenance giving it utter individuality.

Good ones are getting harder to find now, Viggens are often expensive and the automatic versions don’t appeal in the same way, but one day soon, I’ll find the right one again, always imagine.