Saabs aren’t just another form of getting from A to B, they become a part of your life. Owning a Saab is a way of living that embraces the eccentricities and individualities of a lost ethos, one that single mindedly went against the flow and forged its own roads.
Saab vs. Scepticism embraces that rare individuality and is a personal ideal of helping keep Saab alive, a way to enable others to immerse themselves in the increasingly rare beauty of dreams. Always Imagine.